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Posts Tagged ‘big data’

Has the pandemic put an end to the information age? Are we returning to quiet understanding? There is so much conflicting information vying for the spotlight the more stable and dependable progression of experience, reason and knowledge is once again appealing. Let’s face it, information is complementary to thought but a dreadful substitute for it. It’s not good to have people driving into lakes as the highly informed GPS directs. Or purchasing expensive kitchen equipment that won’t last as long as the spices in the cupboard; then repeating the process based on the latest corporate marketing data. Businesses shouldn’t be paying huge amounts for analysis divined from spurious data with no greater purpose than to protect corporate decision makers with insufficient experience, knowledge or intuition to do the job properly.

Big data is an update on human created deities; wisdom extracted is depended on high priests creating queries, interpreting the results and convincing others of the power of the process. Panning for understanding through floods of data generated in social media is to search for truth in billions of keystrokes of jabberwocky as people dream up their personas on the fly. The whole process lends ‘party of one’ new meaning as each participant sits alone with others. Insights are, at best, ephemeral and seldom challenged by reality.

With global economies in trouble, surviving businesses may have to create results rather than relying on huge marketing budgets and excuses. CEOs may have to turn to traditional business folks – farmers and fishers – for advice. Producers who produce and market their products have long relied on experience, reason and knowledge to return from a storm at sea or salvage a crop during a bad growing season. Excuses, no matter how brilliantly constructed or data-driven, don’t change a thing in their demanding environments. Smart business may see a correlation between a lifeless economy and a nor’easter at sea. Those who don’t adapt may never be seen again.

The rubber hits the road with autonomous cars. Millions of man hours and dollars, decades of development and relentless promotion has resulted in as many sightings of unicorns as information-based driver-less vehicles on standard roads and highways. Most of us quickly develop enough knowledge at a young age to drive without incident. IT has proven no challenge to human experience.

The alphanumeric-graphical model of reality has become so splintered and strayed so far from reality it is often a disadvantage. Information has been weaponized. We have become polarized by incomplete misunderstandings of the information we only know as quoted to us with all the verve of chapter and verse. We are convinced of what is right in many cases without knowing anything at all. We make our decisions based on the marketing of ideas rather than personal observation. We expect our politicians to do the same. They oblige.

It’s time to avoid seemingly inescapable media, witness the world first hand and make our decisions based on our observations, our experience, and our principles. It is time we put ourselves and our communities back in the driver’s seat.

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